Bluesmart Series 2
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Passport Pouch

Laptop Bag

Laptop Bag

Cabin 22

Cabin 22"

Check 29

Check 29"



Last updated: August 27, 2015

Privacy Policy

Bluesmart Privacy Policy - General Terms

At Bluesmart Inc. (the "Company," “Bluesmart,” "us," "we," or "our"), we recognize that many visitors to our site and users of our app are concerned about how we treat any information that they may provide to us. Since we respect the privacy of our customers, we have established this Privacy Policy.

We are providing you with this Privacy Policy to inform you of the kinds of information we may gather during your visit to the Bluesmart site (“our Site"), through your use of the Bluesmart product (“our Product”), or through your use of the Bluesmart App (“our App”), why we gather customer information, what we use the information for, under what circumstances we may disclose such information, and how you can instruct us to limit the use of that information. We may update our Privacy Policy from time to time, so you should review it periodically.

By using our Site, purchasing our Product, or downloading or using our App, you consent to the collection and use of information by us in accordance with the terms of this Privacy Policy. If we decide to change our Privacy Policy, we will post those changes on our Site so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. By continuing to use our Site and/or our App after notice is given, you will have consented to our use of your information in this different manner.

This Privacy Policy does not apply to personal information collected from you offline or to third-party web sites to which our Site or our App may link. Your use of our Site and our App are subject to this Privacy Policy and the Terms of Service. Please read this Privacy Policy before using our Site or our App or submitting personal information to us. Note: You must be 18 years old or older to use our services.

What types of information does Bluesmart collect?

Personal Information You Submit on Our Site: Bluesmart collects personal information that you enter into data fields on our Site. For example, you may submit your name, postal address, e-mail address, and/or other information in order to receive information about various subjects, register for Bluesmart programs, contact Bluesmart customer service, or respond to Bluesmart surveys. We may retain e-mail or other communications you send to Bluesmart in order to process your inquiries, respond to your requests and improve our services. To protect your privacy, you should not provide Bluesmart with any information that is not specifically requested.

Personal Information You Submit on Our App: Bluesmart collects personal information that you enter into data fields on our App. For example, you may submit itinerary information in order to enhance the functionality of your Bluesmart product. We may retain such information in order to improve our services or to enhance your experience with your Bluesmart product.

Passive Collection of Information Collected on Our Site: Our Site may collect information about your visit without you actively submitting such information. This information may include, for example, your browser type and language, your operating system, your Internet Protocol (IP) address, the URLs of sites you visited before and after visiting our Site, the web search that landed you on our Site, and web pages and advertisements you view and links you click on within our Site. This information may be collected using various technologies, such as cookies, Internet tags, and web beacons. Your Internet browser also automatically transmits to our Site some of this information, such as the URL of the website you just visited and the browser version your computer is operating. To protect against fraud and other misconduct, we may collect information about your interaction with our Site, which may contain account identifying information which only Bluesmart can decode.

Passive Collection of Information Collected on Our App: Our App may collect information about your visit without you actively submitting such information. This information may include, for example, your mobile operating system, mobile device information, location data, and any links you click on within our App. This information may be collected using various technologies, such as GPS. To protect against fraud and other misconduct, we may collect information about your interaction with our App, which may contain account identifying information which only Bluesmart can decode.

Information Collected by Your Bluesmart Product: Your Bluesmart product may be programmed to transmit location data, bag lock status, or other information to you. This information may be collected by us in order to improve your user experience and enhance the functionality of your Bluesmart product.

How does Bluesmart use personal information that I have provided?

Bluesmart uses the personal information you provide for the following purposes: Providing you with a medium for viewing our product offerings, including the display of customized content; Responding to your requests and inquiries, informing you of special surveys, offers, and promotions, and otherwise communicating with you; Research and analysis to maintain, protect and improve our products and services; System administration to ensure that our Site, our App and our services function as intended; Developing new products and services; and Offering additional services and functionality for your Bluesmart products. Bluesmart may combine personal information that you provide to us with other personal information collected by our Site, our App, your Bluesmart product, our offline records, or records provided by third parties.

Bluesmart processes personal information only for the purposes for which it was collected and in accordance with this Privacy Policy. We review our data collection, storage and processing practices to ensure that we only collect, store and process the personal information needed to provide or improve our services.

We may direct additional communications, including e-mail, to registered customers that we deem may be of interest to them. To be removed from future Bluesmart e-mail campaigns, or to change the frequency or extent of which you receive email communication from us, you can access and update your information on our Site.

Where does Bluesmart store my personal information?

Our Site and our App use and rely on the services of Amazon Web Services, a third party hosting service provider, to store your personal information. It has been represented to us by Amazon Web Services that the data protection and privacy practices followed by them are in compliance with various relevant statutory norms. Details of the same can be accessed at

The policies and practices described in this Privacy Policy do not apply to Amazon Web Services and we make no warranty or claim regarding the privacy, confidentiality, integrity and security of any information and data stored/retained thereof by Amazon Web Services.

What choices do I have about how Bluesmart collects and uses my personal information?

You may always limit the amount and type of personal information that Bluesmart receives about you by choosing not to enter any personal information into forms or data fields on our Site or our App. Some of our services can only be provided to you if you provide us with appropriate personal information.

In addition, parts of our Site or our App may ask whether you wish to opt into or opt out of contact lists for offers, promotions and additional services that may be of interest to you. If these offers, promotions or services do not interest you, then you have the ability to opt out of receiving them.

Does Bluesmart share personal information with third parties?

In some cases, you may direct us to share your personal information with other parties. For example, you might authorize us to link your Bluesmart account or Product with a third-party app such as Facebook or Twitter; or log in to your account by using your Facebook or Gmail profile. Once you direct us to share your data with a third party, that data is governed by the third-party’s privacy policy. You can revoke your consent to share with the third party at any time in your account settings.

Bluesmart will not sell or license your personal information to third parties without your consent except in connection with the sale or transfer of a product line or division. Under no circumstance will Bluesmart share personal information for any commercial or marketing purpose unrelated to the delivery of our Product and services without asking you first. It is Bluesmart's practice to notify you if you are registering for a program which is conducted in conjunction with another company that may require access to your personal information.

Bluesmart may share your personal information with vendors with whom Bluesmart contracts to carry out business activities for Bluesmart (such as the shipping of products you ordered). If Bluesmart provides your personal information to vendors to assist us with our business activities, it is Bluesmart's practice to require those vendors to keep your personal information confidential and to use your personal information only to perform functions for Bluesmart.

We give users the opportunity to "opt out" of having their personal information shared with third parties, subject to the conditions presented below. If you prefer to "opt out" of having your information shared with third parties, then you can notify us by writing to us at Your instructions to limit the sharing of your information with third parties will be processed as soon as reasonably practicable.

Irrespective of the above points, Bluesmart reserves the right to disclose your personal information to respond to authorized information requests from government authorities, to address national security situations, or when otherwise required by law. We further reserve the right to disclose such information when Bluesmart reasonably believes that it is needed to identify, contact, or bring legal action against a party who may be violating Bluesmart's Terms of Service or may be causing injury to or interference with Bluesmart’s rights or property, registered customers or potential customers of Bluesmart, or anyone else that could be harmed by such activities.

How does Bluesmart secure personal information

Our Site and our App have security measures in place to help protect against the loss, misuse and alteration of personal information under our control. Bluesmart employs reasonable security measures consistent with standard industry practice to help protect against public access to personally identifiable and account activity information collected on and used by Bluesmart at this Site. For example, we work to protect the security of your personal information by using Secure Sockets Layer (SSL) software, which encrypts information you input.

In addition, your personal information can be accessed by a restricted number of Bluesmart employees. We train our employees about the importance of privacy and how to handle and manage customer data appropriately and securely.

Personally identifiable information and account activity are also protected through the use of user names and passwords. In order to help maintain the security of your information, you should protect the confidentiality of your user name and password. You must promptly notify us if your user name or password is lost, stolen, or used without permission. In such an event, we will note that you have canceled your user name or password in our system and will update our records accordingly.

It is Bluesmart's practice to secure each web page that collects personal information on our Site. However, the confidentiality of personal information transmitted over the Internet cannot be guaranteed. We urge you to exercise caution when transmitting personal information over the Internet. Bluesmart cannot guarantee that unauthorized third parties will not gain access to your personal information; therefore, when submitting personal information on our Site or through our App, you must weigh both the benefits and the risks.

In addition, our Site and our App may contain links to other web sites. We try to make sure that these links are to other, helpful web sites, but you should be aware that when you click on links and/or ad banners that take you to third-party web sites, you will be subject to the third parties' privacy policies, not ours. While we support the protection of privacy on the Internet, we are not responsible for the actions and privacy policies of third parties and other web sites. We encourage you to read the posted privacy statement and user terms and conditions whenever interacting with, and prior to providing any personal information to, any other web site. This Privacy Policy applies solely to information collected by Bluesmart on our Site or our App. You should check the privacy policies of such third-party Web sites before submitting personal information.

Does Bluesmart transfer personal information to different jurisdictions?

Please be aware that information you provide to us or we obtain as a result of your use of our Site or our App may be processed and transferred to countries other than the country in which you are resident, including the United States. The privacy and data protection laws in such countries may not be equivalent to the laws in your country of residence. By using our Site or our App, or providing us with your information, you consent to this collection, transfer, storage, and processing of information to and in such countries.

How does Bluesmart protect the privacy of children?

Bluesmart does not knowingly collect or use any personal information from minors younger than 13 through our Site or our App. We do not knowingly allow minors younger than 13 to order our products, communicate with us, or use any of our online services. If you are a parent and become aware that your child has provided us with information, please contact us using one of the methods specified below, and we will work with you to address this issue.

How may I correct personal information or delete it from current customer records?

We rely on our users to update or correct their personal information whenever necessary. You may access and update your personal information on our Site. Alternatively, if any of your personal information changes, or if you no longer desire our service, we will correct, update, or remove (unless we are required by law to retain such information) that personal data provided to us. This can be done by contacting us at We may decline to process requests where the burden or expense of doing so would be disproportionate to the risks to your privacy in the case in question, or where the rights of persons other than you would be violated. For our record keeping purposes, we will retain certain personal information you submit in conjunction with commercial transactions.

Why does Bluesmart use "cookies" and other tracking technologies?

A "cookie" is a file that our webserver may send to your computer when you access our Site. This file is then stored on your computer. After you have entered personal information into a form or data field on our Site, Bluesmart may use cookies and certain other technologies to allow that Web site to "remember" your personal preferences, such as sections of that Web site that you visit frequently and, if you choose, your user ID. We do not store any personal information or payment information in cookies.

Cookies can also help Bluesmart see which areas of the site are popular and which are not, allowing Bluesmart to improve and update our Site based on data such as total number of visitors and pages viewed. Passive information collection technologies can also make your use of our Site easier by allowing Bluesmart to provide better service, customize experiences based on consumer preferences, compile statistics, analyze trends, and otherwise administer and improve our Site.

Most web browsers automatically accept cookies but allow you to instruct your browser to prevent the use of cookies. (The “Help” portion of the toolbar on most browsers will tell you how to prevent your browser from accepting cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether). If you disable cookies, you may still use our Site, but certain aspects of the experience may be impacted.

We may associate information we collect via cookies with the personal information we collect online. We may use the combined information, for example, to personalize your experience on our Site or to personalize marketing communications we may send to you.

What types of cookies and other tracking technologies does Bluesmart use?

Bluesmart uses two main types of cookies on our Site; session cookies and persistent cookies.

Session cookies are temporary cookies that expire at the end of a browser session; that is, when you leave our Site. Session cookies allow the website to recognize you as you navigate between pages during a single browser session and allow you to use our Site more efficiently. For example, session cookies enable a website to remember that a user has placed items in an online shopping basket.

Persistent cookies are stored on your computer or device between browsing sessions until they expire or are deleted. They therefore enable the website to recognize you on your return, remember your preferences, and tailor services to you.

In addition to session cookies and persistent cookies, there may be other cookies which are set by the website which you have chosen to visit, such as this website, in order to provide us or third parties with information.

What choices do I have about Bluesmart's use of cookies and other tracking technologies?

We give users the opportunity to "opt out" of having their personal information used for purposes not directly related to the operation of the service at the point where we ask for the information. If you prefer to "opt out" and not have us send you material we think may be of interest to you, such as promotional mailings/e-mails from us and sites and companies we own or work with, then you can notify us by writing to us at Your instructions to limit the use of your information will be processed as soon as reasonably practicable.

How does Bluesmart handle my payment information?

Bluesmart does not have direct access to your payment information. Bluesmart uses the payment processors PayPal or Stripe to handle its online transactions. You may have to register with PayPal or Stripe in order to use their services. PayPal and Stripe use the payment-related information that they receive from you in order to fulfil requests to process payment transactions, to facilitate billing, and to otherwise deliver payment services. PayPal's full privacy policy can be viewed here. Stripe’s full privacy policy can be viewed here.

California Privacy Rights

Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business, with whom the California resident has an established business relationship, certain information with respect to the types of personal information the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year.

To request a copy of the information disclosure provided by Bluesmart pursuant to Section 1798.83 of the California Civil Code, please contact

How does Bluesmart enforce this policy?

Bluesmart regularly reviews its compliance with this Privacy Policy. Please direct any questions or concerns regarding this Privacy Policy or Bluesmart’s treatment of personal information and/or payment information by writing to us at

In case of disputes, questions or concerns regarding the use or disclosure of personal information, we ask that you first contact Bluesmart via the above contact form. Bluesmart will investigate and attempt to resolve complaints and disputes regarding use and disclosure of personal information in accordance with the principles contained in this Policy. For complaints that cannot be resolved between Bluesmart and the complainant, Bluesmart has agreed to participate in the dispute resolution procedures of TrustE pursuant to the U.S./E.U. and U.S./Swiss Safe Harbor Principles.

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We take our Privacy seriously

Being transparent about the different types of information we collect and how we use them.

Asking your permission before sharing your Personally Identifiable Information with third parties for purposes other than to provide Bluesmart’s services, and to do so only when we think they will provide you with a welcome additional service.

Using best-in-class data security tools to keep your data safe and protect the Bluesmart products from unauthorized access.

How will I know whether Bluesmart 
has updated his policy?

Being transparent about the different types of information we collect and how we use them.

Without prejudice to your rights under applicable law, Bluesmart reserves the right to amend this Privacy Policy without prior notice to reflect technological advancements, legal and regulatory changes and good business practices.

If Bluesmart changes its privacy practices, an updated version of this Privacy Policy will reflect those changes and we will notify you of such changes by updating the effective date at the top of this Privacy Policy.

Contact information

If you have any questions about our Privacy Policy, please write to us to

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